What is SEO?! (For Blue Collar Businesses)

March 13, 2022

What is SEO?!

If you're a business owner in 2022, you've probably heard the term "SEO." Either way, this post will introduce you to SEO and explain how SEO can be used to help grow your business!

SEO = Search Engine Optimization

SEO, or Search Engine Optimization, is the process of connecting your brand, business and/or website with more customers who are already searching for the products/services you offer.

SEO is a branch of digital marketing that involves many different aspects of digital marketing and marketing in general, including:

  • customer research: how does your customer use the internet once they've experienced a problem that your business can solve?
  • web design/content marketing: how can we use your website to answer questions that your customer has and signal to search engines that your business is exactly what your customer is looking for?
  • data analysis: how effective are our SEO efforts, what should we change and focus on in the future?
  • brand reputation across the web: how do your various business listings, social media profiles and links from other sites communicate overall authoritativeness to search engines?

All of these things play a pretty big role in helping search engines decide where to rank you when potential customers search for you products and services.

3 Main Categories of SEO:

Technical SEO

Technical SEO involves all of the "back-end" work that goes into making your website more easily found, crawled, and indexed by search engines.

There are a host of things that can wrong and make it more difficult for Googlebot and other search engine crawlers to effectively crawl and index your webpages on search engines. It's my job as a Technical SEO to eliminate those errors and utilize other tools (like structured data) to ensure the right webpages are picked up by search engines, and that useless webpages are ignored by search engines.

On-Site/On-Page SEO

On-Site SEO involves all of the content we add and how it's presented on your website.

Effective On-Site SEO means we are satisfying searcher intent and providing precisely what the potential customer is searching for when they are researching products and services that your business provides. What questions are they asking, and how can we answer those better than anyone else?!

Off-Site SEO

Off-Site SEO includes your total brand presence across the internet.

What does the rest of the internet signal to Google about your brand/website? Having social media profiles, business listings, and other websites link back to your site can help (or hinder) the signal you send search engines regarding your authoritativeness and expertise within your industry.

The Main Goal Of SEO

All of these things are done in an attempt to connect your business with more customers via search engines. And these aren't just random people who may or may not actually need what you are providing. These are people who are already searching the internet for your products or services. Many are ready to buy! But they want to do some research before making a decision and turn to Google and other search engines to find companies like yours. Many businesses see a much higher ROI thru Search Engine Optimization than any other digital marketing method for that simple reason.

I hope you enjoyed this brief introduction to SEO! Don't hesitate to reach out if you have any questions or would like a detailed SEO strategy to help grow your business.

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